We are finding young people are interested in new watches that have some sort of vintage appeal, Omega CEO Raynald Aeschlimann tells Moneycontrol (Image: Sedna gold case fake Omega Constellation) Akshay Sawai
Online availability and watches with history are two key drivers to attract young customers, Omega CEO Raynald Aeschlimann believes.
“We are finding young people are interested in new watches that have some sort of vintage appeal. We are not talking about simple reissues of classic watches: we are talking about modern watches that might reference the 1950s and 60s in their design,” Aeschlimann said in an interview in the April issue of ‘Monocle’. Man stepping on the moon was a giant leap for 1:1 quality copy Omega. It was the official watch of NASA missions, including Apollo XI, when Neil Armstrong, Buzz Aldrin and Michael Collins flew to the silver disc in our sky. That was 1969. Half a century later, Omega still possesses the cachet of being the first watch ever worn on the moon, of being on the hands of Armstrong and Aldrin as they registered one of mankind’s greatest achievements.
“Our new Speedmaster replica watches are inspiring for people who weren’t even born when astronauts were wearing them on the NASA moon-landing missions, but they love the story and the history and the look,” Aeschlimann said. “Luxury is about roots and DNA and young people respect this.” Coming to the present, Aeschlimann said that having a digital presence helped when the COVID-19 pandemic forced them to close their stores. “We had the difficulty of dealing with 460 shops that were closed temporarily,” he said. “But we were ready with a digital offering because we’d listened to what our customers had wanted in the past. You can’t prepare for these things overnight; you can’t just wake up in the morning and become creative or flexible – it has to be in your DNA.” Nonetheless, cheap copy Omega has invested in a flagship store in Zurich. It is a departure from luxury stores of the past, which were snobbish and where the product was in enclosures. The brand has emulated the Apple concept of letting customers touch and feel watches.
“Part of the concept was to make the watches feel available, and without cases it’s easier to imagine these watches on your wrist,” Aeschlimann said. “Two years ago, we started moving in a totally new direction with our shops, with this more transparent offering. A visit to Swiss made fake Omega shop should be like calling in on an old friend in their apartment.”
It was tough sledding for last week’s TAG Heuer Kirium Formula 1. The neo-vintage ana-digi chronograph took a vintage Mike Tyson style beating with 73% voting this one to the scrap pile. The comments were absolutely savage and many of you recalled the days of fragrances such as Drakkar Noir and Davidoff (no, not those guys) Cool Water. I’m going to go out on a limb and guess that today’s best quality fake Omega Dynamic III will fare much better. Whether it wins the Fratelli’s favor, will be up to you.
The Omega Dynamic III The Omega Dynamic series of watches have normally been reserved for downright odd watches from the brand. If you go look up the Omega fake with black dial, the original series contained an oval-shaped case that makes me think of the hallucinogenic drugs of the 1960s and ’70s. The second series erupted into the 1980s and followed the drug trade with its Acapulco gold looks and off-centered dial designs. Therefore, it was nothing short of surprising when the Dynamic III line debuted in 1997 in a very buttoned-up form.
With the copy Omega Dynamic III line, the brand set about offering watches to a younger, entry-level buyer. They also decided to look back to World War II and the watches they made for the British military. In what I can only describe as a bit of a weird move, Omega chose to debut these watches in Munich at the Inhorgenta fair. Regardless of the questionable locale, the world at large received two 38mm steel military-inspired watches available at approachable prices. One was an automatic chronograph and the other was a three-hand automatic with date.
Some specs Whether you chose an Swiss movement fake Omega Dynamic III in field watch or chronograph guise, there were similarities. As mentioned, both rang in at 38mm in diameter. You could have them on leather or bracelet and each was good down to 50 meters with their screw-down crowns. Both watches used the ETA 2892-A2 as a base, but the chronograph brought in a Dubois-Depraz module. If you’re looking at the chronograph from the side, you can see the “stacked” crown and pushers. A simple screw-in case back with the Omega logo kept things tidy. The watches all had black dials, lumed dagger hands, a yellow sweep hand, and luminous Arabic numerals. Notably, these numerals switched to Super-LumiNova around 1998, which explains the stark difference when viewing various models. Not overly popular I still recall seeing the steel braelet replica Omega Dynamic III at places like Tourneau in New York City during the late 90s. It’s hard for me to remember the prices, but I feel like the chronographs were under $2,000 and I honestly cannot recall the cost of the three-hander. People like my Dad took a look at these because of their no-nonsense looks. However, I remember him ultimately moving on to something that looked a little more serious and grown-up. These watches didn’t look overly cheap, but they certainly had emitted an air of cost-cutting. Perhaps the printed dials were the root cause. Whatever the reason, these simply didn’t sell. You can read more about them here.
As far as I can tell, Cindy Crawford was the very first modern replica watch brand ambassador. Sure, Rolex featured famous athletes and explorers in their advertisements, and occasionally a brand would land a product placement deal with a major Hollywood blockbuster. But when Crawford signed on with Omega in 1995, not only did she start a now-25-year relationship that would see her design watches, travel the globe speaking about them, and partner with Swiss movement fake Omega on philanthropic work – she also changed the watch industry forever.
So when I had the chance to sit down and chat with Crawford a few weeks ago, I had a mountain of questions about those early days. What was it like being approached by a watch company before that was de rigueur for a person of her stature? When did she take her first trip to the best quaity copy Omega manufacture, and what does she remember about seeing serious watchmaking for the first time? Which design elements of the famous Constellation actually came from her? I got answers to most of those questions, but I also got quite a few stories I hadn’t bargained for: Memories of picnics on Swiss mountaintops with none other than Jean-Claude Biver (who was in the midst of revolutionizing watch marketing as the head of Omega), that time she jokingly told Nicholas G. Hayek Sr. that she really wanted a platinum fake Omega Constellation (and, spoiler alert, he made it for her), and a whole lot more.
In addition to talking about the minutiae of watchmaking and luxury marketing, we also got into Crawford’s early days working in cornfields and aspiring to be president, why the early ’90s were the perfect time for the emergence of supermodels, and how she has turned her career into a platform for having a voice and making a difference. “I’ve always said that modeling is what I do, it’s not who I am.”
Moon-loving Omega Speedmaster replica changed the watch landscape and is today one of the unquestionable icons of watchmaking. Among its many different versions – always quite faithful to the original – I’ve selected my favorite ones.
When I was a young boy – and it was so long ago I hardly remember – contrary to George Clooney my dream was not to become an astronaut. For a lad from Poland space was a bit like a distant land from a fairytale, and Moon itself just a big, glowing bulb on the night sky. My future was to be a football player (soccer for those of you over the pond) but all it is left of that dream are my quirky legs. Passion for watchmaking came much later. Today, when I gaze at the Moon, first thing that jumps to mind is… watches. When more than half a century ago Neil Armstrong and Buzz Aldrin stepped out of the lunar module to make a first small step for a man and one giant leap for mankind, not only did they write our history but at the same time not least important chapter in history of watches. The best quality replica Omega Speedmaster ref. 105.012 with a manual caliber 321 inside the case was first ever watch on the surface of our natural satellite, however what’s even more important is what it meant for Omega. Without the Speedmaster and the Moon-story the Biel-based brand would be in all other place today. On the other hand Speedmaster is such a good watch design, that even without a tete-a-tete with NASA it would still be one of the best chronographs out there. Since 1957 up until this very day cheap fake Omega crated a variety of different interpretations of the iconic Speedmaster. Along faithful re-interpretations of the past and numerous jubilee editions came modern iterations of the Moonwatch, crafted from high-tech materials and equipped with contemporary, manufactured automatic movements. Vast society of Speedmaster collectors gather under the #SpeedyTueasday hashtag and collecting vintage grows by day, especially with auction market selling top vintage lots for premium money. While writing this story I have my very own Omega Speedmaster replica with steel bracelet strapped to the wrist. That one did not make it into the list, but still holds a very special, sentimental value despite me still not dreaming about flying into space and being locked in a tin-can of a space station.